https://addiegillespie.com Addie Gillespie Tue, 29 Nov 2022 21:31:42 +0000 https://addiegillespie.com en https://addiegillespie.com/Homepage Wed, 15 Jun 2022 03:59:50 +0000 Addie Gillespie https://addiegillespie.com/Homepage https://addiegillespie.com/addie-gillespie-gmail-com Wed, 15 Jun 2022 03:59:50 +0000 Addie Gillespie https://addiegillespie.com/addie-gillespie-gmail-com cargo.siteLos Angeles, Calif. https://addiegillespie.com/addie-gillespie Mon, 04 Feb 2013 22:30:07 +0000 Addie Gillespie https://addiegillespie.com/addie-gillespie Hi. I’m Addie, a creative director, copywriter, sometimes art director and friend of creativity in general. None of this is reflected on this page, I realize.&nbsp;Over the years, I’ve worked on brands big and small. Brands like Athletics Canada, Breast Cancer Canada, Mogo, Salt Spring Coffee, Sleeman Clear 2.0, Banff &amp; Lake Louise Tourism, Rocky Mountaineer, Mogo, Save-On-Foods, CAA, Vancouver International Film Festival, BC Children’s Hospital, Honda, BC Tourism, Vancouver Art Gallery, Dianes Lingerie, MTS, John Frieda, BC Lottery, Tourism Yukon, Smart Car, Okanagan Spring Brewery and Vancity.I’ve been lucky to have won some stuff and judged some stuff. Stuff like One Show, One Show Interactive, One Show Design, Cannes Lion, LIA, Communication Arts, Webby Awards, Marketing Awards (including Best of Show), Applied Arts, ADCC, Lotus Awards(including Best of Show), Shots, the Bessies, WA Site of the day, the CR annual as well as the Young Lions and NAA competitions. 2022 - Present Freelance 2018 – 2022Creative Director, One Twenty Three West2013 – 2018Creative Director, Dare Vancouver 2011 – 2013Associate Creative Director, Dare Vancouver 2007 – 2011Copywriter, TBWAVancouver 2002 – 2006BDes, AdvertisingOntario College of Art and Design 1998 – 2002Applied Communications ProgramCamosun College https://addiegillespie.com/resume Wed, 06 Feb 2013 17:10:28 +0000 Addie Gillespie https://addiegillespie.com/resume https://addiegillespie.com/Breast-Cancer-Canada-Know-more Tue, 29 Nov 2022 21:31:42 +0000 Addie Gillespie https://addiegillespie.com/Breast-Cancer-Canada-Know-more Breast Cancer Canada Know More Breast Cancer Breast Cancer Canada (formerly Breast Cancer Society of Canada) wanted to rebrand to better reflect the outstanding advances in the research they fund. The fact is we’ve cured over 60% of breast cancers, and the more we know, the sooner we can end it.&nbsp; <img width="2076" height="1060" width_o="2076" height_o="1060" data-src="https://freight.cargo.site/t/original/i/16077ef68a5566eefa418d56d11e5b1c92972f0c0f73df230fda0ed2f0b5b3e8/Screenshot-2022-11-29-at-1.55.39-PM.png" data-mid="160540259" border="0" src="https://freight.cargo.site/w/1000/i/16077ef68a5566eefa418d56d11e5b1c92972f0c0f73df230fda0ed2f0b5b3e8/Screenshot-2022-11-29-at-1.55.39-PM.png" /> <img width="2074" height="832" width_o="2074" height_o="832" data-src="https://freight.cargo.site/t/original/i/e92cf1d7e24206312ae4b1d85ca0a1c245ad56dd365671aafb99e2eaa6774c9a/Screenshot-2022-11-29-at-1.55.55-PM.png" data-mid="160540260" border="0" src="https://freight.cargo.site/w/1000/i/e92cf1d7e24206312ae4b1d85ca0a1c245ad56dd365671aafb99e2eaa6774c9a/Screenshot-2022-11-29-at-1.55.55-PM.png" /><img width="3272" height="1710" width_o="3272" height_o="1710" data-src="https://freight.cargo.site/t/original/i/ca6157cebb87c27fa838d61ef805dbaecb146b663dac62c8b31d1019952da432/Screenshot-2022-11-29-at-1.53.45-PM.png" data-mid="160540258" border="0" src="https://freight.cargo.site/w/1000/i/ca6157cebb87c27fa838d61ef805dbaecb146b663dac62c8b31d1019952da432/Screenshot-2022-11-29-at-1.53.45-PM.png" /><img width="2014" height="602" width_o="2014" height_o="602" data-src="https://freight.cargo.site/t/original/i/4e57502807d55b6048e5886dd7407b16c5e74ed74a699b591f1ab3c799942691/Screenshot-2022-11-29-at-2.01.17-PM.png" data-mid="160540261" border="0" src="https://freight.cargo.site/w/1000/i/4e57502807d55b6048e5886dd7407b16c5e74ed74a699b591f1ab3c799942691/Screenshot-2022-11-29-at-2.01.17-PM.png" /> https://addiegillespie.com/Athletics-Canada-Rebrand Tue, 14 Jun 2022 05:14:52 +0000 Addie Gillespie https://addiegillespie.com/Athletics-Canada-Rebrand Athletics Canada Experience Greatness The Athletics Canada brand was corporate and functional like most semi-governmental sporting organizations. It wasn’t doing justice to the amazing world-class athletes it represented. So we created a brand for athetes and fans to rally behind in the lead up to the Tokyo Olympics. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/9f5108115789b31a70d3c9f84c3755a2d89dd9a2bd3dc65f4b3bad19e0997b59/Athletics-Canada.gif" data-mid="145468282" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/9f5108115789b31a70d3c9f84c3755a2d89dd9a2bd3dc65f4b3bad19e0997b59/Athletics-Canada.gif" /><img width="2314" height="1304" width_o="2314" height_o="1304" data-src="https://freight.cargo.site/t/original/i/a9e529a007f331c4de8d1efb2ffbf6bf7856b9e28827bc1a705e890afe16a7c3/Screen-Shot-2022-06-14-at-9.12.21-PM.png" data-mid="145468367" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/a9e529a007f331c4de8d1efb2ffbf6bf7856b9e28827bc1a705e890afe16a7c3/Screen-Shot-2022-06-14-at-9.12.21-PM.png" /> <img width="2844" height="1730" width_o="2844" height_o="1730" data-src="https://freight.cargo.site/t/original/i/982c9978a55497a73444ea9e59e921b7dfdaad0b64f5c8120d564a2174650566/Screen-Shot-2022-06-13-at-10.10.14-PM.png" data-mid="145466832" border="0" src="https://freight.cargo.site/w/1000/i/982c9978a55497a73444ea9e59e921b7dfdaad0b64f5c8120d564a2174650566/Screen-Shot-2022-06-13-at-10.10.14-PM.png" /> <img width="700" height="574" width_o="700" height_o="574" data-src="https://freight.cargo.site/t/original/i/d64ef157ca75d67b6ee7dc4a979121069814008a1d81469142bde9c94f1bdc68/AC-Just-Watch-Us.png" data-mid="145469658" border="0" data-scale="47" src="https://freight.cargo.site/w/700/i/d64ef157ca75d67b6ee7dc4a979121069814008a1d81469142bde9c94f1bdc68/AC-Just-Watch-Us.png" />&nbsp;<img width="800" height="504" width_o="800" height_o="504" data-src="https://freight.cargo.site/t/original/i/c1c13776903580c79a90565b8f9330dab9e8f117b5d1946a370f5dd610b5e168/Apple-Macbook-Pro-2020-Athletics-Canada-1.png" data-mid="145469668" border="0" data-scale="52" src="https://freight.cargo.site/w/800/i/c1c13776903580c79a90565b8f9330dab9e8f117b5d1946a370f5dd610b5e168/Apple-Macbook-Pro-2020-Athletics-Canada-1.png" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/1375d09ba04f0fc65ef9ce84b72a9bbd59983449093429430e08d2022e18560e/AthleticsCanada-1.gif" data-mid="145553577" border="0" data-scale="38" src="https://freight.cargo.site/w/800/i/1375d09ba04f0fc65ef9ce84b72a9bbd59983449093429430e08d2022e18560e/AthleticsCanada-1.gif" /> &nbsp; &nbsp;<img width="1000" height="573" width_o="1000" height_o="573" data-src="https://freight.cargo.site/t/original/i/aeed30b36ef823c82a112805c330325fa9c362cde4499ee2ca14e06a7759ef7e/AC-Website-Instagram.png" data-mid="145469662" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/aeed30b36ef823c82a112805c330325fa9c362cde4499ee2ca14e06a7759ef7e/AC-Website-Instagram.png" /><img width="2452" height="1722" width_o="2452" height_o="1722" data-src="https://freight.cargo.site/t/original/i/932a77a03fbb4b4dbf8c78b27f8dbc98912e3a17996915c10856040bfd0d9134/Screen-Shot-2022-06-13-at-10.10.55-PM.png" data-mid="145466834" border="0" src="https://freight.cargo.site/w/1000/i/932a77a03fbb4b4dbf8c78b27f8dbc98912e3a17996915c10856040bfd0d9134/Screen-Shot-2022-06-13-at-10.10.55-PM.png" /><img width="2836" height="1722" width_o="2836" height_o="1722" data-src="https://freight.cargo.site/t/original/i/2c70aeabd618b9a692ae1e7f8fe78a182507ec3a96c4cc794d3a18b8d1762781/Screen-Shot-2022-06-13-at-10.09.58-PM.png" data-mid="145466831" border="0" src="https://freight.cargo.site/w/1000/i/2c70aeabd618b9a692ae1e7f8fe78a182507ec3a96c4cc794d3a18b8d1762781/Screen-Shot-2022-06-13-at-10.09.58-PM.png" /> https://addiegillespie.com/Mogo-It-s-not-OK Mon, 04 Feb 2013 05:42:41 +0000 Addie Gillespie https://addiegillespie.com/Mogo-It-s-not-OK Mogo&nbsp;It’s not OK.&nbsp; Where most Visas give you points for blenders and trips, Mogo plants trees to give you a better future. In the height of Covid, they were looking for a way to talk about how only Mogo helps manages spending while helping the environment. And lucky for us, they wanted to be bold.&nbsp; <img width="1404" height="1578" width_o="1404" height_o="1578" data-src="https://freight.cargo.site/t/original/i/139f9d7856fe9f2ed26f8ece09198ea079408ac60c559b26136ec8b498a3c7af/Screen-Shot-2022-06-15-at-4.55.17-PM.png" data-mid="145553771" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/139f9d7856fe9f2ed26f8ece09198ea079408ac60c559b26136ec8b498a3c7af/Screen-Shot-2022-06-15-at-4.55.17-PM.png" /><img width="600" height="688" width_o="600" height_o="688" data-src="https://freight.cargo.site/t/original/i/f340ea9476b2176a4b89800329cf5f9662444d51f60ebae2b2a394e61aa46363/Mogo-1.gif" data-mid="145553784" border="0" data-scale="49" src="https://freight.cargo.site/w/600/i/f340ea9476b2176a4b89800329cf5f9662444d51f60ebae2b2a394e61aa46363/Mogo-1.gif" /> <img width="2796" height="1574" width_o="2796" height_o="1574" data-src="https://freight.cargo.site/t/original/i/6ef248097114cddf67a4f73cf5ba4cf09178b507b1bd9e5bcb2adbbf86803b21/Screen-Shot-2022-06-12-at-9.44.04-PM.png" data-mid="145466850" border="0" src="https://freight.cargo.site/w/1000/i/6ef248097114cddf67a4f73cf5ba4cf09178b507b1bd9e5bcb2adbbf86803b21/Screen-Shot-2022-06-12-at-9.44.04-PM.png" /><img width="2802" height="1572" width_o="2802" height_o="1572" data-src="https://freight.cargo.site/t/original/i/72bf05e788d8357c5bbd94ab256562d887d82315a16fcd9809c84dcce915ac7e/Screen-Shot-2022-06-12-at-9.44.52-PM.png" data-mid="145466852" border="0" src="https://freight.cargo.site/w/1000/i/72bf05e788d8357c5bbd94ab256562d887d82315a16fcd9809c84dcce915ac7e/Screen-Shot-2022-06-12-at-9.44.52-PM.png" /><img width="2802" height="1578" width_o="2802" height_o="1578" data-src="https://freight.cargo.site/t/original/i/3a7755256f4b4223899d4730809a4899cc79441007a9a09e6874492a3ce524de/Screen-Shot-2022-06-12-at-9.44.35-PM.png" data-mid="145466854" border="0" src="https://freight.cargo.site/w/1000/i/3a7755256f4b4223899d4730809a4899cc79441007a9a09e6874492a3ce524de/Screen-Shot-2022-06-12-at-9.44.35-PM.png" /><img width="2804" height="1586" width_o="2804" height_o="1586" data-src="https://freight.cargo.site/t/original/i/d4e8507c91c47db0c52d3e37d7a5f4e9a8634c43e6fa45ed3c312457b88eeceb/Screen-Shot-2022-06-12-at-9.44.18-PM.png" data-mid="145466853" border="0" src="https://freight.cargo.site/w/1000/i/d4e8507c91c47db0c52d3e37d7a5f4e9a8634c43e6fa45ed3c312457b88eeceb/Screen-Shot-2022-06-12-at-9.44.18-PM.png" /> https://addiegillespie.com/Sleeman-Clear-2-0 Tue, 14 Jun 2022 05:34:04 +0000 Addie Gillespie https://addiegillespie.com/Sleeman-Clear-2-0 Sleeman&nbsp;Why not make it 2.0? Sleeman was looking for a campaign to show how Clear 2.0 is perfect for those longer, more memorable times. So we leaned into their name, and created a platform that asks the question, why not make it 2.0? <img width="3350" height="1784" width_o="3350" height_o="1784" data-src="https://freight.cargo.site/t/original/i/256939f17fecfdf26fab82cefc53f5b95e94e39401c050f7e99fe191276aabc2/Screen-Shot-2022-06-15-at-5.15.20-PM.png" data-mid="145554558" border="0" src="https://freight.cargo.site/w/1000/i/256939f17fecfdf26fab82cefc53f5b95e94e39401c050f7e99fe191276aabc2/Screen-Shot-2022-06-15-at-5.15.20-PM.png" /> <img width="1328" height="360" width_o="1328" height_o="360" data-src="https://freight.cargo.site/t/original/i/b5a4b8e321f96e1d5a17f097e24afa183eb74387c5721e57e7d6c96bbe3f2261/Screen-Shot-2022-06-21-at-3.27.15-PM.png" data-mid="146041065" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b5a4b8e321f96e1d5a17f097e24afa183eb74387c5721e57e7d6c96bbe3f2261/Screen-Shot-2022-06-21-at-3.27.15-PM.png" /> &nbsp; &nbsp; https://addiegillespie.com/VIFF-An-open-mind-is-advised Mon, 04 Feb 2013 03:01:44 +0000 Addie Gillespie https://addiegillespie.com/VIFF-An-open-mind-is-advised VIFF&nbsp;An open mind is advised These trailers played before all of the films at the Vanvouer International Film Festival. It’s the kind of festival where an open mind is advised. https://addiegillespie.com/BCCH-We-ve-run-out-of-space Mon, 04 Feb 2013 05:59:28 +0000 Addie Gillespie https://addiegillespie.com/BCCH-We-ve-run-out-of-space BC Children’s Hospital&nbsp;We need more spaceFor years, BC Children’s Hospital was asking for donations to build a new hospital, but never talked about why. This campaign brought to life how a growing population and bigger, more advanced technology meant they were growing out of their space. (Everything was shot in camera) <img width="2048" height="2885" width_o="2048" height_o="2885" data-src="https://freight.cargo.site/t/original/i/13bc9e9864577d76ea663f7bed735d928d3b7cd36b8a42e0bb9a88eac6622c35/BCCH-OR 1_o.jpg" data-mid="145466856" border="0" src="https://freight.cargo.site/w/1000/i/13bc9e9864577d76ea663f7bed735d928d3b7cd36b8a42e0bb9a88eac6622c35/BCCH-OR 1_o.jpg" /> <img width="1680" height="1166" width_o="1680" height_o="1166" data-src="https://freight.cargo.site/t/original/i/294a9b3126f5464c11ede26565f2417d96013ddf51f110e740b813ae33fd9ead/Screen-Shot-2022-06-14-at-9.44.18-PM.png" data-mid="145469516" border="0" src="https://freight.cargo.site/w/1000/i/294a9b3126f5464c11ede26565f2417d96013ddf51f110e740b813ae33fd9ead/Screen-Shot-2022-06-14-at-9.44.18-PM.png" /><img width="1674" height="1160" width_o="1674" height_o="1160" data-src="https://freight.cargo.site/t/original/i/58b667af952bc08e2af975818be639d0ef724e5185abc4591c12fbbb20953549/Screen-Shot-2022-06-14-at-9.44.06-PM.png" data-mid="145469515" border="0" src="https://freight.cargo.site/w/1000/i/58b667af952bc08e2af975818be639d0ef724e5185abc4591c12fbbb20953549/Screen-Shot-2022-06-14-at-9.44.06-PM.png" />